Kochi will once again become the centre of India’s tourism industry when Kerala Travel Mart (KTM) returns from 24–27 September 2026, bringing together global buyers, tourism stakeholders and industry leaders for one of Asia’s most significant destination-focused travel trade events.
Now in its 13th edition, Kerala Travel Mart has established itself as the largest and most influential tourism marketplace dedicated to a single destination. Since its inception in 2000, KTM has played a pivotal role in positioning Kerala as one of India’s most successful tourism brands, connecting international buyers with the state’s diverse tourism offerings and creating valuable business opportunities across multiple sectors.
The four-day event, which will take place in Kochi, is expected to attract hundreds of international buyers, thousands of domestic trade visitors and leading tourism suppliers from across Kerala. Hotels, resorts, destination management companies, tour operators, houseboat operators, wellness providers and tourism attractions will come together under one roof to showcase the latest developments in the destination.
A Platform for Business and Innovation
Kerala Travel Mart has long been recognised as a highly effective B2B platform, enabling travel professionals to build partnerships, explore new products and strengthen business relationships through a structured programme of pre-scheduled appointments and networking opportunities.
For international tour operators and travel advisors, KTM offers a unique opportunity to engage directly with local suppliers and gain first-hand insight into one of India’s most diverse tourism destinations. The event will also feature seminars, presentations, destination briefings and industry discussions focusing on emerging trends and future growth opportunities.
Spotlight on Emerging Tourism Segments
While Kerala continues to be renowned for its backwaters, beaches, hill stations, wildlife experiences and rich cultural heritage, KTM 2026 will place particular emphasis on the destination’s rapidly growing tourism segments.
Among the key focus areas will be MICE tourism, destination weddings, experiential travel, wellness tourism and sustainable tourism initiatives. Kerala’s globally recognised Ayurveda sector is expected to be prominently featured, alongside luxury experiences and community-based tourism projects that reflect the state’s commitment to responsible and sustainable development.
The event will also highlight Kerala’s growing appeal as a premium destination for travellers seeking authentic experiences, wellness retreats and meaningful cultural immersion.
Strengthening Kerala’s Global Position
Over the past two decades, Kerala has successfully evolved from a niche destination into one of India’s most internationally recognised tourism brands. The state’s ability to combine natural beauty, cultural authenticity and innovative tourism development has helped it attract visitors from key source markets across Europe, the Middle East, North America and Asia-Pacific.
Industry leaders believe KTM 2026 will play an important role in supporting Kerala’s next phase of tourism growth by fostering new partnerships, encouraging product innovation and expanding the destination’s global reach.
As international travel continues to evolve, the event will provide valuable opportunities for tourism professionals to explore new market trends, consumer preferences and emerging business opportunities within one of India’s most dynamic tourism regions.
